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The web site shanyrealty.com had the following in the homepage, "Search by Address or Zip." We noticed that the website stated " According to a report released in January 2015 by the Harvard University Joint Center for Housing Studies, the remodeling market has reached new heights." It also said " Kermit Baker, director of the centers remodeling futures program, forecasts that spending in the U. remodeling market Read More. 5535 Caminito Mundano San Diego, CA 92130." The header had cardiff by the sea as the highest ranking optimized keyword. This keyword is followed by Cardiff, Carlsbad, and del mar which isn't as urgent as cardiff by the sea. The other words shanyrealty.com used was Encinitas. la jolla is included but will not be understood by search parsers.